M2M applications are finding use in more and more industries and fields. It is therefore important to join forces and create uniform structures. As the largest association for the machine-to-machine sector, the M2M Alliance is considered the platform and voice for providers and users of M2M solutions. The primary objective of the M2M Alliance is to promote M2M technologies and solutions. The M2M Alliance actively advocates for the economic interests of its members, and promotes cooperation and the exchange of experiences among the various sectors and companies.