Programme 2016

8th - 9th March 2016

  • PI Keynote
  • PLM Strategy and Deployment
  • Data Flow and Connectivity
  • Smarter Systems for Smarter Products

Day 1 – 8th March 2016

Delegate Registration Lobby
Chair's Welcome Address Room 1
PI Keynote - High Performance Innovation in Formula One Room 1 Session details

Formula One is unique in that it demands combining human endeavour with complex, leading edge technology. Each team is an engineering company which integrates technologies from Aerospace, Automotive & ICT in order to create a sophisticated product which has to comply with very tightly defined regulations. The need for compliance can sometimes be used as an excuse to stifle innovation, but this is not the case in the world of F1 where innovation is key. As the leading teams seek to differentiate their products and find a competitive advantage, there is a continuous process of making improvements and enhancements and searching for world class technologies which can be utilised in new ways, and also innovate around systems and processes.

The arrival of the ‘Internet of Things’ highlights the opportunities and challenges that face companies as they access large volumes of data about their operations, products, service and customers.  In Formula One the cars have been fully connected for 20 years, operating wireless networks which give the teams instant access to real time data, video and audio to enable them to manage performance, safety (risk) and reliability. As a result, Formula One’s leading teams have become expert at instrumenting every facet of their high technology products and harnessing the power of data.

And for an F1 driver to stand on the top step of the podium, they have to rely on team work at every level within the organisations they represent. A leading team such as Red Bull Racing may employ 700 full time staff, but only 10% of those staff travel to the races; the remaining 90% are engaging with designing, manufacturing and developing a high technology product. Their work, attention to detail and focus on delivery will determine whether that car is high performing, reliable and safe and as a result, they live by the tenet that ‘We Win as a Team and We Lose as a Team’;  it is all down to collaboration and team work.

Mark Gallagher, with his 30+ years of F1 experience joins PI Munich to show that innovation doesn’t have to be large or expensive; even a small innovation in relation to a long-established process can make all the difference.  Cultivating a culture of innovation, questioning established ways of doing things, and continuous improvement - these are the behaviours that lie at the heart of Formula One’s success.

Mark Gallagher, Managing Director, Performance Insights™, CMS Motor Sport
A New Era of Innovation - The Future Sustainability of PLM Room 1 Session details

The disconnect between customer demands and platform capabilities has led to the need to ask some very important questions: what is the future of the PLM industry as it stands and how does this need to change to avoid extinction?

With the inevitable ‘platformization’ of PLM - transforming it to a fully-integrated, enterprise-wide tool - it is important you transform your business strategy to suit using innovation platforms. These platforms bring together people, processes and technologies that realise new products and services, to help overcome many of the shortcomings of traditional lifecycle management approaches.

This session will cover:

  • Transforming PLM into an end-to-end business platform with multiple vendors and uses
  • Drawing together personal productivity tools, end-to-end lifecycle management and cross-functional collaboration
  • Assessing the future capabilities of PLM and what business strategies you need to adopt to progress in building out your innovation platform
  • Facilitating the integration of discrete capabilities to support an un-siloed approach
  • Evolution of enabling technologies (including the Cloud, Service-Orientated Architectures (SOA) and IoT) and their impacts on your innovation model
Open Innovation - Harnessing the Power of the Crowd Room 2 Session details

Orange’s innovation story is one of entrepreneurship, collaboration and placing the consumer’s needs at the heart of product design. 'Imagine With Orange' is an open innovation platform, open to anyone, developed to capture and understand trends, insights and ideas about the digital world that go above and beyond Silicon Valley. Fuelled mainly by normal people and tech-start ups, this engine gives them a platform on which to help create technologies that answer real-world problems and support our environment and our needs.

This session will cover:

  • 'Imagine' with Orange - sharing ideas to reinvent the digital experience
  • Leveraging the power of the crowd for innovation
  • Exploring the 3 levels of co-creation: user centric design, platforms and the collaborative economy
  • Understanding ‘Imagine with Orange’ - the incentives, the model and the vision
  • Supporting tech-start ups with little budget to realise their goal
  • Leveraging ‘Imagine’ by other brands to support their crowd-innovation campaigns
  • Supporting the cross-pollination of ideas and innovation
Peter Bilello, President, CIMdata
Nicolas Bry, Senior VP - Innovation, Orange Vallée, Orange
Leveraging Data In The Value Chain Room 1 Session details

Founded in 1939 and having just completed our 75th year in business at Mercury Marine (a Division of Brunswick Corporation), we have transformed the company to be a brand leader on one key pillar - the pillar of Product Leadership. Delivering new products at a clip of one new product every 6 weeks, collaboration with successful data management is key to our success. With a global value chain partner base, moving data correctly and efficiently from concept to production is critical in our pace of innovation. Our Session will walk us through our journey: 

  • The Mercury Marine Journey to PLM - creating a robust foundation 
  • Innovation at the speed of Mercury - inherent requirements from a systems and process perspective 
  • Challenges in the current environment and opportunities 
  • Our Strategic Solution - Leverage Data from the source and "live" design in the value chain 
Handling Complexity of Product Data Across Companies Room 2 Session details

Volvo Cars is a company on the move. A new sales record in 2015 is the first step towards hitting the target of 800,000 sold vehicles per year. In order to reach this target efficient co-operations with other companies is a must. One of the cornerstones in cross company co-operations is the handling of PLM data.

Volvo Cars has a history of co-operations and a lot of knowledge is built into the company. When moving forward into new challenges the previous experience is forming the basis.

This session will cover:

  • Brief summary of Volvo Cars present situation and challenges
  • A historic overview of previous cooperation, e g with Ford and Jaguar Land Rover
  • Requirement on solutions for product data
  • Principal approach regarding sharing and mapping of product data
  • Solution based on Share-a-space


Aligning PLM, ECAD and ALM to Better Develop Smart Mechatronical Products Room 3 Session details

Electronics and Software play a fundamental role in modern mechatronic products. Bringing together data from different authoring systems like mechanical CAD, electrical/electronical CAD and Software’s ALM systems is a massive challenge for PLM. Today’s engineering disciplines typically are using isolated IT-tools to author and manage their data but a consistent handling of all relevant product data is needed to ensure the necessary configuration management.

This presentation will give you an insight into troubleshooting the problems of integrating ECAD and ALM with PLM. The case study illustrates successful PLM/BOM management. 

More specifically:

  • ECAD/PLM- Integration
  • Software tool chain and its integration in PLM
  • Application Lifecycle Management
  • Mechatronics BOM
Emil Kacan, Director, Mercury PLM Business Development and Strategy , Mercury Digital Services
Sekhar Visvanathan, General Manager, Mercury Digital Services
Irene Gustavsson, Director - Process, CAD & PDM Development, Volvo Cars
Michael Pfenning, PLM Consultant, XPLM Solution GmBH
Sebastian Krohn, PLM Project Manager/Consultant, Dräger
Refreshment Break and Networking
Pre-Arranged Meetings
Overcoming the Start-up Challenges to PLM Implementation Projects Room 1 Session details

Hartmann has a 190 year history as a medical device manufacturer and has established a broad product portfolio managed and developed by 5 independent business divisions today. In an attempt to standardize these product management processes, Hartmann is undergoing a major investment in PLM and establishing a cross-divisional process management department to ensure success.

Undertaking a PLM implementation is resource-intensive and a priority for Hartmann is ensuring that their roadmap is both concrete and fit-for-purpose across all of the divisions. As such, they are conducting pilot projects before a global rollout to understand and overcome start up challenges without incurring extra cost further down the line. 

This session will cover:

  • Start-up challenges - ensuring you attain the right resources and investment from both business and IT
  • Collaboration between Hartmann and the vendor partner
  • Elaborating on a comprehensive PLM roadmap and project setup
  • Building the cultural foundation for PLM implementation
  • The Pilot Project - prototyping the IT platform and process, system base configuration and feedback from user groups
  • What have they learnt to date?
Collaboration to Achieve the Industrial Internet of Things Room 2 Session details

The ideas behind the Internet of Things (or Cyber-Physical Systems, Industrie 4.0, Machine-to-Machine Interoperability, or several other names) are not new; they are a convergence of existing technologies, better economics and corporate strategies.

As the number of sensors in the world rapidly outpaces the world population, the Internet Revolution is finally having an impact on the Industrial Revolution. As a technology that spans every supply chain, collaboration is a must to ensure interoperability between different vendors' solutions happens.

As a technology that spans every supply chain, security and privacy are absolutely critical as well. This session will give an overview of the developments with the Industrial Internet and you will gain an understanding of the need for a collaborative approach to ensure both interoperability and security to grow the Industrial Internet market as rapidly, and as safely as possible.

The session will focus on:

  • Origins of the Industrial Internet and the Internet of Things (IoT)
  • Applications of IoT to industrial systems - opportunities and disruptions
  • The Industrial Internet Consortium's approach to collaboration in finding new disruptive business models to transform industry
Exploiting the Industrial Internet to Accelerate Product Innovation Room 3 Session details

Renault-Nissan have accelerated their product innovation through exploiting the transformative effects of the industrial internet. With a focus on bridging the gap between product and customer through their portfolio of smart and connected products,  Alexandre Corjon sets out why the concept of the connected car is an important game changer for their business strategy; to be a competative, global player within their market.

What were the impacts of connected, industrial solutions on product development models and how was the industrial interent used to enrich the connected car concept to ultimate fulfilment?

Focus Group - PLM and the Next Generation of Manufacturing Company Room 4 Session details

The past 3 years has witnessed the dawn of a new generation of manufacturing company that relies on crowdsourcing, crowdfunding and open source practices to bring their designs to market. The opportunity lies in that new and innovative products can be produced with very low initial investments but challenges soon arise, including:

  1. Agile Methods - the new generation of companies are operating differently
  2. Intensive social design activity - products and their designs/functionalities go viral before prototypes are finished
  3. Manufacturing scale-up - socially developed products create a hype that demands fast and scalable manufacturing
  4. Engineering and manufacturing complexity

What does this generation of manufacturer mean for the current software landscape and what mutual learnings can be learnt between traditional and these new-age manufacturers?

Stefan Abele, Head of PLM, Paul Hartmann AG
Richard Soley, Executive Director, Industrial Internet Consortium, Chairman and CEO, Object Management Group
Alexandre Corjon, Alliance Global Vice President, Renault-Nissan
Oleg Shilovitsky, CEO and co-founder OpenBOM, Blogger at BeyondPLM. , Beyond PLM
Challenging Business Change - Preparing for the Cultural Shift Required for PLM Roll-out Room 1 Session details

Jaguar Land Rover (JLR) had inherited from Ford and previous owners, a complex IT Architecture with over 600 legacy applications. Given a unique opportunity to change, they have embarked on a 4-year programme to design, test and deploy a unique and standardized system. Successful deployment required more than an effective technical solution - it demanded significant cultural and business change that was often challenging to predict.

Gary Knight shares his experiences of the project, the strategy behind the rollout and benchmarking cultural change management and user buy-in as the fundamental driver for successful implementation.

This session will discuss:

  • Attaining both C-level and end-user engagement to avoid a top down strategy
  • Understanding PLM applicability across the lifecycle - building an end-to-end platform solution rather than simply a data management system
  • PLM pilot projects
  • Dividing up the strategy across work streams, people and platform to create a cross-functional team
  • The 4-year mark -  feedback on challenges and next steps
Panel Discussion: The Industrial Internet & the Million Dollar Question - How Can You Make the Opportunity Work for You? Room 2 Session details

 Whatever buzzword you use for the Industrial Internet, it is a trend that is here to stay. It is clear that there are many opportunities (and risks) with the inherent move to a more connected, smarter world, but with so many different ways to adopt it, it is essential that you have a clear strategy from the start to best navigate the complexity.

This panel will guide you through the good, the bad, and the ungrasped opportunities of the Industrial Internet, designed to inspire new ways of business and strengthened collaboration across industry disciplines.

We will discuss:

  • Utilising the Industrial Internet to connect and integrate objects with people, processes and data
  • Navigating the trends and buzzwords: Industrie 4.0, IoT, M2M and The Digital Thread
  • Industry User Cases - Who’s winning the IoT agenda?
  • How can we set an architectural framework and direction for the Industrial Internet?
  • The next steps - collaborating with industry, government and vendors to create a common platform of interoperability,  open architecture and global standards
Leveraging IoT, Product Services and Big Data for an Integrated Business Strategy Room 3 Session details

The service side of Konecranes makes up 45% of their total revenue. With such an important part of the business, it made sense to expand and advance this offering with the use of digital technology.

By leveraging IoT, sensory technology  and intelligent data systems, Konecranes have developed an integrated, smart business strategy that allows  better connectivity with their customers and above all a higher profit return, making more out of their service model. 

With over 12 years in Konecranes, Juha, the CDO, who has seen and implemented many changes in their IT and Data strategies, will present Konecranes' IoT and Data journey. 

This session will cover:

  • Combining IT, Data and Product Services for an integrated business strategy
  • Data visualisation: how can you get real time product information, anytime, anywhere.?
  • Storing and structuring data through PLM, IoT and Cloud
  • Embracing the 'product' as a service' business model
  • Utilising business intelligence (BI) tools to visualize data
  • Putting your data to work - aligning real time information with your company strategy
  • The end goal; constant connectivity to your customer and rapid response to their needs 
Gary Knight, PLM Business Architecture Manager, Jaguar Land Rover
Richard Soley, Executive Director, Industrial Internet Consortium, Chairman and CEO, Object Management Group
Alexandre Corjon, Alliance Global Vice President, Renault-Nissan
Stefan Hoppe, Vice President, OPC Foundation
Axel Sikora, Professor-Management Board, M2M-Alliance
Juha Pankakoski, CDO & EVP Technologies, Konecranes Plc
Managing Data and IT Requirements for Customer/Supplier Integration Room 1 Session details

In today's B2B processes, Requirements Management and Requirements Data Exchange are becoming more and more important. The handling of requirements sent by customers to suppliers and the management of comments and classified requirements is key; the need for integration of different data formats is essential.

Continental Automotive established an IT Service to provide a standard way of communicating requirements; the global Data Exchange Conversion Services and Consulting service offers optimized formats, processes and methods to lower time and workload, thus improving quality and protecting know how.

This session will discuss:

  • The weaknesses that have been solved by the Conti service
  • The different requirement data exchange interfaces created between customers and suppliers
  • Concepts to minimize manual and time-consuming data exchange processes
  • Ways to support roundtrip data exchange of Requirements Specifications between customers and suppliers
  • The benefits of a strong focus on ReqIF (OMG Standard and Conti strategic formats for requirements data exchange)
  • The support of office formats (PDF, Word, Excel) as an input for a ReqIF-based downstream process
Industrial IoT and the Cure for the Innovator’s Myopia Room 2 Session details

You may not be aware that your product organization suffers from severe myopia. Once your product is sold or installed in the field you lose sight of its performance, how users are interacting with it, and how well it meets your customer expectations and your business portfolio market targets. In all likelihood, your organization’s myopia had set on much earlier, during the collection and formulation of market and functional requirements.

The Internet of Things and the digitization of the product value chain can help overcome much of your organization’s myopia. IoT-enabled new product development and introduction (NPDI) radically redefines how well we understand current products and customers, and how we use this insight to accelerate the innovation and development of new products and services

In this session you will learn:

  • Why the “innovation funnel” and traditional NPDI methods cannot provide adequate innovation fidelity and process agility
  • What is IoT-centric innovation and how it enables agile, iterative and self-corrected innovation
  • How product organizations such as Ford Motor Company are transforming their NPDI process using IoT and big data
Moving Towards Cloud Solutions for an Integrated and Structured Product Lifecycle Management Room 3 Session details

Finmeccanica is the largest Italian industrial group focused on defense, aerospace and security. Composed of 4 sectors and 7 divisions, each-one has its own specific history, products and programmes related to ICT tools, company requirements and constraints.

PLM has to be related to a business approach that requires IT solutions and also organizational changes in order to reach the desired outcomes. Different aspects (product data, people, processes, organization, IT technologies) need to be integrated together for competitive advantage for the company.

A PLM Framework has been developed to structure all the main elements and relationships in a dedicated software environment. Lean initiatives have been also launched to lead an engineering efficacy and efficiency initiative. Cloud solutions are then fundamental to promoting enhanced collaboration amongst the participants in the product lifecycle to ensure the integrated process management of products and services.

This session will cover:

  • PLM issues in a big corporation
  • Elements of a PLM structured framework
  • Lean actions for processes optimization
  • A vision on cloud solutions for PLM
  • Lessons learned


Focus Group - Troubleshooting the Challenges of PLM-ERP Integration in the Early Stages of Implementation Room 4 Session details

Integrating product development processes with PLM and ERP has a proven track record of lowering engineering costs and improving quality processes. 

Manufacturing's future rests largely on the integration of people, processes and systems. Many have already extended PLM beyond engineering to non-traditional areas of the business and it's integration with ERP is an inevitable essential step in providing a top-down view of the enterprise.

However, the complementary roles of PLM and ERP are not always well understood, leading to complexity when implementing and connecting these two systems together. 

This session will help you understand the main pitfalls of ERP-PLM integration to help you correct error at the earliest stage of implementation. 

Stefan Tautz, IT Coordinator Requirement/Test-Management Data Exchange, Continental Automotive GmbH
Joe Barkai, Industry Consultant, Author and Speaker, Joe Barkai
Massimo Scalvenzi, Manager, Engineering Processes, Finmeccanica
Mariangela Lazoi, Research Fellow, Università del Salento
Jos Voskuil, Consultant, TacIT
Networking Lunch
Integrating Multi-Disciplinary Optimization into the Product Development Process Room 1 Session details

When developing a vehicle one needs to consider many requirements. The customer and legislation requirements are the most important ones, and the task consists of finding cost effective solutions to get a business case that meets all the requirements set. This becomes rather complex and challenging. It is usually not the technique behind the solutions, but the work to find cost effective solutions that makes it complex. Typically, the cost effective solutions are integrated in a sense that a single component or subsystem needs to support many different requirements. This ends up in cases with conflicting attributes where careful trade-off balancing has to be carried out.

Systems Engineering as a profession has grown significantly during the last decades and plays an important role when designing complex integrated systems. This applies particularly to the subject of determining the subsystems where optimization needs to be done. In mature design areas the optimization teams are well established, with long experience of trade-off balancing. During their evolution, trial and error methods have also been part of finding the important relations between product design and customer attributes. Introducing new novel techniques based on Object Process Methodology (ISO Standard) speeds this process up, especially when dealing with new unknown areas.

A CAE portfolio of a modern company contains a multitude of different applications to be used for design, analysis and verification of components as well as of entire systems with respect to the customer and legislation requirements. The capability of modern CAE tools are improving at an ever increasing rate. The possibility for scripting batch jobs with modern tools enables automation of the CAE workflows as well. This is valuable from the design exploration point of view since it enables efficient scanning of the design space when searching for the optimal solutions. However, make this more efficient in a large organization where testing is the primary validation method, the CAE processes need to be aligned with those methods and their processes.

Today, optimization has without doubt become every engineer’s everyday tool for designing better products. Optimization is performed in many engineering areas such as CAD, FEM, CFD, multibody dynamics, 1D-simulation, controls development, etc. On the market there are many vendors that offer various kinds of tools for optimization. One can find different numerical optimization toolboxes in highlevel mathematical applications. Other, more general purpose multi-disciplinary optimization tools offer direct integration of engineering tools providing automated workflows to be used for design exploration or optimization. Many engineering tools also offer embedded optimization plugin modules for their specific needs. Techniques for process integration and design exploration are rapidly growing and are making their way into the PLM systems. The challenge with these tools lies in the management of the CAE processes in a good way to secure traceability of the engineers work.

This presentation will give insights into the strategic work at Volvo Car Corporation on how to integrate Multi-Disciplinary Optimization into the product development process, and how to deal with the challenges. It will also contain a case study using tools provided by one of our suppliers.

Efficiently Collaborating across Engineering Domains and Divisions Room 2 Session details

BOSCH started an initiative to create an attractive IT work station for the future and make IT applications more appealing. Work anywhere – efficiently!

In keeping with this initiative, a project was started to simplify engineering collaboration and traceability across system and organizational borders along the product lifecycle. BOSCH engineers will get information about their requirements, designs, simulation results and manufacturing documents in a new modern engineering view: easy-to-use, fast and reproducible, in which of the numerous underlying software systems the information is actually stored becomes less important to the end-users. Since December 2015, a first version of the solution was released.

This session will cover the following topics:

  • Today’s and upcoming challenges
  • Our vision about a modern engineering workplace
  • How we simplify collaboration for engineers
  • How we make information work for end-users
  • What does it look like? – Live demo.
  • Further implementations based on the linking technology: CONWEAVER
PLM that Engages your Entire Organization, Not Just Core Users Room 3 Session details

Engineering Innovation is installing the motors into vehicles that take us to work and bring us home again. Assembling the devices that ignite our imaginations. Building the planes that help us discover the world. It's bringing new ideas to life.

We integrate the most mature, proven, and industry-driven applications available with modern, innovative technologies that change everything you thought you knew about enterprise software.

At Infor, our comprehensive industry suites deliver industry-specific functionality and support processes that are critical to your industry.

Included in our cloud Industry-Suites is PLM Accelerate, powered by Aras, a full-featured, highly scalable and secure product lifecycle management solution that can handle the level of complexity you have today, and quickly adapt to the accelerating rate of change.

Our session will cover:

  • Why should industry-specific software built for the cloud be on the boardroom agenda?
  • How can you get visibility into every facet of your enterprise: suppliers, customers and product lifecycle?
  • Change the way work gets done!
Mikael Törmänen, Technical Expert MDO and P/T Attributes Balancing, Volvo Cars
Achim Besel, Engineering Cross Domain Services, Robert Bosch GmbH
Dr. Ing. Thomas Kamps, CEO, Conweaver
Neil Morby, PLM Sales Manager , Infor
Han Schumacher, Senior Business Consultant , Infor
Speeding-up Product Development and Reducing Risk through the Early Alignment of Product Structures and their BOMs Room 1 Session details

In most companies today, the siloed approach to internal operations means that engineering designs a product according to industry feedback/demand and of course what technology dictates. They then create the eBOM. Often, when this then reaches more downstream departments, it becomes clear that some aspects of the design are not easily, or not at all, transferable to production and the mBOM. And so the back and forth begins, wasting time and money. At Crane Aerospace they are currently working to leverage PLM to apply multiple perspectives of product structure early and how this then should be developed in each domain allowing for downstream visibility and thus a more efficient development timeline.

This session will discuss:

  • Understanding the former model of product development at Crane Aerospace
  • What were the major challenges of eBOM to mBOM conversion?
  • How can PLM be leveraged to gain early visibility of BOMs and product structure for downstream visibility through production, sourcing, supply chain and maintenance?
  • Aligning the needs of each product structure domain - engineering, manufacturing, as-built and as-maintained
  • Moving from a single to a multiple product structure model
  • Expediting the product development process, reducing risk and ensuring market opportunities are not missed
Innovation through Digital Transformation: Moving from Supply-Chain to a Customer Centric Organization Room 2 Session details

As CTO of a global electrical, healthcare and consumer goods brand, Anosh led and delivered a major IT architectural overhaul to transform Philips’ supply chain. The complex transformation could only have been acheived by simplifying the IT architecture framework across the product innovation platform with an emphasis on digitalisation, cloud technology, and connecting people, processes and data through an open digital IT platform.

The goods, sales and service has been drastically improved, thus enabling Philips to leverage themselves as a key player and competitor in their field. This presentation will focus on how Philips used IT innovation to simplify processes and optimise sales by moving from a supply chain and finance  business model to foster a strategy based on customer experience and engagement.

Anosh will look at:

  • The use of digital IT to enable products and services
  • The shift in the supply chain and the move to a more centric digital marketing and sales platform
  • Defining and simplifying IT process frameworks
  • The move from ‘order to cash’ to ‘market to order’
  • Lessons learned: set the foundation and fail fast!


Panel Discussion: The New Rules of Digital Product Creation Room 3 Session details

Manufacturers and suppliers are looking for faster and more efficient means of collaborating on developing new products. Digital Product Creation is the practice of developing and prototyping products in digital, virtual, collaborative environments. Today's digital innovation allows consumers to experience new products and concepts like never before, but how do we best harness its value? This panel will discuss how to:

  • Leverage the latest digital product creation and digital innovation trends
  • Understand consumer impact and benefits
  • Gain greater insight and connectivity with IoT and data analytics 
  • Overcome common barriers to adoption
  • Get started and get better!
Focus Group - Enabling Connected Product Strategies in the Age of Digital Business Room 5 Session details

Products are becoming part of a digital business ecosystem which is transforming how we sell, deliver, use, and service products. The presence of software and sensors, their connectivity to the cloud, and the implications for making the products easy and, in the case of consumer goods, fun to use compound the ever-present challenges of designing products. These products, designed as networked devices in a network called the “Internet of Things,” must be designed in a manner that makes them affordable and reliable devices.

Understanding the requirements and challenges for enabling an environment and infrastructure for successfully designing such products is becoming increasingly vital for future business success.

Discuss with industry peers:

  • The requirements for transforming current design environments to meet these business needs
  • The challenges of fulfilling these requirements for a next generation design environment
  • Recommendations for changing process, practices, roles, and job performance metrics to address the challenges
  • Developments in the IT industry to address the new generation of design requirements
Chandru Narayan, Group Director - Engineering Tools & Processes, Crane Aerospace & Electronics
Anosh Thakkar, Chief Technology Officer, Vice President, Philips
Mike Dale, Digital R&D Director, Unilever
Mick Broekhof, Managing Partner, Kalypso
George Young, CEO, Kalypso
Nick Leeder, Director, i42r
Joe Barkai, Industry Consultant, Author and Speaker, Joe Barkai
Marc Halpern, VP Research, Gartner
Adopting a Single Bill of Materials (BOM) Strategy for Engineering and Manufacturing Integration Room 1 Session details

BOM creation and transfer remains a big challenge for a smooth PLM deployment. Many are wary of bringing BOM management into PLM as it can raise a lot of challenges in management, time and cost. However, with the demand for better integration and collaboration, companies soon may not have a choice as they attempt to close the loops between engineering and manufacturing.

This session will explain how, with demonstrative examples, developing a single BOM across multiple disciplines will reap benefits across the whole product life cycle.

  • Explaining BOM in its many forms
  • An integrated approach in design, manufacturing, planning and production
  • BOM in closing the loop in PLM-ERP connectivity and interoperability


Flexible Information Integration for Automotive Engineers Room 3 Session details

Virtual Vehicle Research Center is an Austrian Research Institute that investigates and develops methods for virtualization and verification within vehicle development. A major challenge to the virtualization of development is to support engineers with the right amount of information for their specific task and in doing so, raise efficiency and sustainability of their work.

One research focus with automotive OEMs and system suppliers is to enable a System View for engineers both on complex information and data as well as those on the functional level. The handling of engineering data and information needs a significant higher level of information aggregation and integration to provide flexible and cross-cutting views on manifold and separated data. Alternative innovative IT solutions are needed to bridge the gap between engineering demands, enterprise IT strategy and IT security policy.

This session will cover:

  • Results from carried-out analyses of real-life engineering boundary conditions
  • Demand and requirements for information aggregation in user-centric views
  • Overview and prioritisation of relevant technology approaches from the perspective of an information architect
  • Aims and benefits of technological combination and related fields of action for successful implementation (process, organisation, culture)
Focus Group - Driving PLM Capability Across A Complex Enterprise Room 4 Session details

TI Automotive is a Tier 1 supplier for the automotive industry and is divided into two business divisions. Of these two, only one is are fully integrated globally into Teamcenter PLM and currently, Jean-Michel and his team are tasked with the integration of the remaining one.

As a Tier 1 supplier, TI Automotive is no stranger to working across a network of clients who produce a series of products and work across multiple CAD systems. This has led to the creation of siloed data models which need to be standardized for an holistic approach to PLM to work.

This session will discuss the challenges in deploying PLM into adjacent business divisions:

  • How do you find and maintain upper management support and business sponsors across all involved divisions?
  • How do you work to ever-changing demands and schedules?
  • How do you best migrate non-PLM data into PLM ensuring its quality remains unaffected?
  • Taking a division-specific approach to engagement and roll-out on a global scale



Focus Group - How Can we Create Product Value from Big Data and Analytics? Room 5 Session details

Companies are pursuing big data and analytics to improve consumer experience, widen their customer base and gain detailed information about their product’s performance. Organisations that fail to invest in big data projects may find their product offering become less relevant over time.

But understanding the opportunities for deploying a big data and analytics strategy is not easy, especially how we draw the value from the data.

Discuss with industry peers:

  • The business case for implementing a big data strategy
  • Assessing your existing data infrastructure
  • How to drive future performance and access value from your data
  • The importance of putting togther the right big data and analytics team
Oleg Shilovitsky, CEO and co-founder OpenBOM, Blogger at BeyondPLM. , Beyond PLM
Bernd Fachbach, Scientific Head of Information Management and Cross Domain Research, Virtual Vehicle Research Centre
Jean Michel Fristot, Global PLM Group - PLM Specialist, TI Automotive
Nick Leeder, Director, i42r
Refreshment Break and Networking
Pre-Arranged Meetings
PLM Maturity and Usability – The Steps to Greater Product Success Room 1 Session details

Success with PLM software requires governance that should be supported by a maturity model. Maturity models allow organizations to assess the state of their PLM according to functionality and usability and to help identify the areas in need of improvement.

Gartner joins PI Munich to explore the five pillars that their research shows underpin a truly successful, usable and sustainable PLM model. The presentation will be backed up by case studies to describe how such an approach guides the PLM experience:

  1. Supporting software
  2. Business performance
  3. Process and practicalities
  4. Organisational structure
  5. Repeatable business results

What dimensions of PLM should you be adopting?

Marc Halpern, VP Research, Gartner
PI Keynote - 'We are Dreamers. We are Makers' - Saving the World through 3D Printing Session details

In just 3 short years, WASP (World Advanced Savings Project) has realised its vision of scaling-up 3D printing technologies with additive natural materials to tackle everyday human problems around the world. Starting with affordable housing, they created one of the world’s largest 3D printers to solve the world’s housing issues by creating clay houses that are affordable, rapidly erected, sustainable and most importantly, safe. The system has been developed so that they are able to 3D print in any scenario or environment, including even the most extreme conditions. This achievement required a completely new way of approaching design and engineering; ‘building big ’with additive materials to manufacture these houses required out of the box thinking with tried, tested, and tried again research, investigation and a complete overhaul of the manufacturing/design norm. One of the biggest challenges overcame was how to find the right systems and software to handle the materials whilst ensuring speed, quality and safety.

 Now, with the project up and running, WASP  has shown what is possible with additive manufacturing and 3D printing. The technology they developed is open and affordable to ordinary people so that we can create everyday essentials for ourselves from cheap materials like sand, water, clay and straw, thus creating a new economy that is driven by what society needs to work, when it needs it. Described as  'maker approach’, innovation is placed in the hands of the engineers, scientists and communities instead of the slow-paced, red-tape world of politics, finance and management.

Presented by one of the key project managers, this session will discuss what can be achieved through innovation, technology, science and collaboration. A momentous turning point in what manufacturing can deliver when we think out of the box and experiment to develop sustainable models and systems to advance life changing projects globally. Now that the dream of building affordable housing has been realised,WASP are investigating how their technology can be used to solve other everyday afflictions around the world.

WASP are pushing the possibilities of technology, design and engineering; be inspired by their teamwork, vision and goal to ensure equal opportunities that will relaunch a ‘new’ economy from the bottom up.

Davide Neri, Director, WASProject
Chair's Closing Remarks
Networking Drinks

Day 2 – 9th March 2016

Think Tank - What are the Process and PLM Requirements of the IoT? Session details

The Internet of Things (IoT) is a network of physical objects or things embedded within electronics, software and sensors that connect and exchange data. 

Such embedded, physical objects are a big issue when it comes to the actual configuration of product data. The connection of devices has, beyond physical infrastructure, hefty data structuring requirements to ensure validation.

This session will present some basic ideas regarding data structures for IoT. We will discuss useful scenarios to increase the level of information quality by structuring data according to role specific needs, including;

  • Mechatronic system integration of dedicated physical objects
  • Functional description of systems with embedded actors and sensors
  • Complete system configuration i.e. version, component numbers, BOM of interacting systems
Think Tank - Migration of CAD & PLM Data - Projects That Should Not Be Underestimated Session details

Many companies across many industries are making great efforts to harmonize the management of their product data. The initiated standardization of used development tools is often coupled with the need for the migration of legacy data. 

CAD to PLM, PLM to PLM, CAD to CAD, these are only three of the possible scenarios companies have to face. Each comes with its very own set of unique challenges.

Neutral CAD formats usually cannot fully meet the expectations of a simple conversion and migration process. A high level of automatization is the goal, but often the CAD data is not accurate enough for an automated process.

Migrating from one PLM system to another does not just mean the transfer of CAD files. In addition, all of the PLM metadata needs to be extracted and loaded into the new PLM system.

To transfer valid product data and make it accessible in the new development environment a streamlined migration approach is needed.

This Think Tank will discuss:

  • How to set up a tool chain for CAD and PLM migrations
  • What are the challenges that need to be considered before a migration project?
  • Experiences with CAD/PLM migrations
  • Best practices for different migration scenarios
Think Tank - Delivering a Systematic Approach to Innovation Management Session details

Traditionally, companies have responded to increased market competition with product innovation, but today, more and more are turning to innovative business models and business processes to stay ahead. However, they are often limited by the complexity of their products, processes and costs.

Systematic Innovation Management (IM) is a methodology of assessing ideas and transforming them into successful portfolios that ensure investment in the right product concepts. IM is proven to provide transparency of opinions, expertise and required skills, availability of resources and finally, the balance of risks, costs and opportunities. Importantly, ready-to-use Innovation Management Cloud Applications can leverage the short term deployment of Systematic IM across the global enterprise, enabling a closed loop product innovation approach that supports corporate strategy and profitable growth. 

Through peer-to-peer insight sharing, this think tank session will review typical innovation scenarios within tech companies and will discuss the main pillars of a systematic approach for better alignment of Innovation Management (IM) with the overall corporate strategy.

Under the expert guidance of  Dr Maier, we will cover:

  • The review of potential innovation situations in High Tech Industries
  • Funneling ideas through to proposals and innovation investments
  • How to define requirements and market needs
  • Steps needed to convert ideas into products
  • The advantages and risks of sensitive cloud applications
  • Innovation Management Solutions as a cloud application
Think Tank - PLM as an Enabler for Industrie 4.0 Session details

The concept and convergence of Industrie 4.0 has, and will continue to, help realise more intelligent products and production processes. Today's customer wants more choice and more variation and not next week, or next month, but now. At the same time, there is zero tolerance for quality errors and competitors are ready and waiting to step in should a manufacturer slip up.

It is obvious that to profit from this opportunity, significant changes across entire product lifecycles and value chains are essential.

The 'Manufacturer of the Future' is one with improved connectivity, greater adaptability and increased responsiveness. It is one that has become more customer-centric, delivering products that meet individual needs whilst driving new user experiences. It is one whose operations are integrated end-to-end, one whose time to market leaves competitors in the dust and one who can accurately predict demand and alter production to suit with ease. 

The new manufacturing generation must have:

  • Smart Products
  • Smart Production
  • Smart Product Development
  • Smart Services
  • Smart Processes
  • Smart Connection

Many companies continue to question Industrie 4.0, in particular how they can benefit from it, and how they can make it work for them. Atos supports Industrie 4.0 journeys, with a trans-sectoral technology, process and innovation management model.

In this session they will teach you how to leverage Industrie 4.0 to:

  • Reduce costs and increase revenue
  • Go from 'hype' to reality
  • Shape a successful digital transformation
  • Learn the benefits of digital transformation from existing customer case studies, and use this as inspiration for: Smart Products, Smart Data Management, Smart Production, Smart Product Development, Smart Process, Predictive Maintenance, Smart Connection, Augmented Reality, Connected Car, IoT Ecosystems
Think Tank - Smart Product Content Management - Making Technical Content a Company Asset for Industry 4.0 Use Cases Session details

In various Industry 4.0 or Industrial-Internet-of-Things business scenarios, technical product information (product content) is a core knowledge asset of every manufacturing company. However, only a minority of companies is creating and managing technical product content in a structured way by leveraging advanced technology solutions. Creating technical product documentation using advanced content management mechanisms creates the foundation for innovative scenarios like virtual and augmented reality within product development and service, multi-channel customer interaction, paperless-factory and virtual manufacturing. To realize the ‘digital value chain’, smart product documentation and content are required to enable efficient processes and high customer satisfaction.

This think tank will discuss:

  • Value drivers and opportunities for Smart Product Content Management throughout the entire product lifecycle
  • Exemplary use cases for Smart Product Content in product innovation and Industry 4.0 scenarios
  • Requirements for integrated virtual reality scenarios in product development and service
  • Experiences, challenges and key obstacles 
Jens Byland, Strategic Consultant, Partner, Intelliact AG
Uwe Leonhardt, CEO, Intelliact AG
Michael Pfenning, PLM Consultant, XPLM Solution GmBH
Helmut Maier, CEO, Dr. Maier CSS GmbH+Co.KG
Thomas Vorhauer, Senior Solution Manager, Atos
Udo Lange, VP, Head of Engineering & Product Excellence, Capgemini
Verena Gertz, Principal, Head of PLM Strategy & Transformation, Capgemini
Chair's Welcome Address Room 1
PI Keynote - Design for the User: From an Economy of Scale to an Economy of Choice Room 1 Session details

New technologies are changing our workplaces, our practices, our homes and our communities.

Fomer Chief Innovation at Alstom, and leading  a diverse portfolio in the market place encompassing energy and mobility solutions, Ronan Stephan will give a personal appraisal on leadership, open innovation, collaboration, sustainability and what product innovation means to the end user. 

Dr Ronan Stephan will give his experiences of driving innovation on a global scale and the transformative effect innovation has on businesses and daily lives: 

  • The necessity of open innovation 
  • Building innovation and collaborative work across multiple business lines to design solutions for energy and mobility 
  • Establishing strategic partnerships beyond specific needs
  • Using “lighthouses” and “observatories”
  • Promoting sustainable innovation; sharing common metrics between different sectors of activity         
  • The diversity of GE's market place; the chance for a systemic approach to combine different practices and viewpoints across global brands
Ronan Stephan, Former Chief Innovation Officer, Alstom, Chief Scientist, GE, GE Global Research
The Value of Lean: Volvo’s Journey through Changing an Entire Product Development System Room 1 Session details

In an effort to drive up efficiency in their product development lifecycle, Volvo's transformation towards lean is much more than an IT system upgrade, it is a showcase of organizational cultural change. 

Volvo succesfully achieved results both in increased ROI and improved company-wide buy in.Olaf will take you through his experiences of Volvo's operational development changes with personal insight into leading cultural and IT changes that underlined a complete business transformation.

We will cover:

  • Defining your strategy and identifying the challenges in your current system
  • Culture and behaviour-A top down approach from leadership to embed company strategy
  • Targeting the melting pot: the critical value adding activity in the organization that can make change happen
  • The IT system does not solve the problems, people do!


Unlocking Hidden Business Revenue through the Circular Economy Room 2 Session details

Addressing the product lifecycle approach to re-using goods, remanufacturing goods and remarketing used goods is not only a crucial key to unlocking the benefits of the circular economy but also adds sustainable value to your profit margin. Manufacturers produce millions of products and goods, often with a complex composition of materials. While manufacturers understand the opportunity of doing more with less, closing the loop on materials and thinking about design, adopting the principles of the circular economy is not that clear cut.

  • Where are we with the circular economy?
  • Addressing the products and materials where the circular economy works well and other areas where it is not so obvious
  • Developing and nurturing circular business models – the ‘servitization’ of products
  • Joint strategic and collaborative partnerships
Focus Group - Exploring the Relevance of Advanced Services to Your Business Room 4 Session details

Advanced services can deliver growth and financial sustainability for manufacturers. They:

•     Focus on customer intimacy, delivering capabilities and outcomes rather than simply relying on the transactional sale of products

•     Demand business model innovation, organisational transformation, and adoption of new technology

•     Are challenging to adopt quickly and effectively

This workshop will explore the relevance of advanced services to your business, and help you to explore the commonly-held barriers to adopting these services in your business. You will have access to best practice and insight from world-class research studies, and gain an understanding of how to apply these to your business.

Olaf Tellefsen, VP, R&D Efficiency, Volvo Group
Kirstie McIntyre, Global Director, Environmental Operations, HP Inc
Tim Baines, Professor of Operations Strategy, Aston Business School
Cindy Elliot, Visiting Industrial Fellow, Aston Business School
The PLM Identity Crisis Room 1 Session details

In many places in the world there is an identity crisis. What was clear 20 years ago now is uncertain. This is also true for the “classical”  PLM model which many of us now understand. Supporting globalization combined with an acceleration in technology change and software require a new PLM platform. This session will reviewing and challenge traditional PLM business models with a view of the next 5-10 years:

  • Will another definition of PLM suddenly bring value ?
  • Connecting PLM, ERP and MES to increase visibility and traceability of your product in the field
  • Digitalization and future platforms – what will be the next PLM ?
  • Will PLM be a disruption or an evolution ?  It all starts and depends on people !
Variant Management and Rule Validation of BOM, Positioning and PLM Room 2 Session details

MAN Truck and Bus AG needed a variant management strategy in the marketplace, faced with the inherent complexity of catering for a wide variety of customer needs. Configured products were designed to be assembled to order and helped MAN gain greater visibility over their products in turn better responding to customer demand.

However, the configured product process required a complex system of product model authoring, rules and requirements to effectively generate a new BOM, configuration of the order and/or creation of a visual representation there and then.

This presentation focuses on the general validation strategy and its mechanisms as part of MAN's variant management strategy within the BOM and PLM environment. Based on an overall framework, the actual tools and experiences from their application will be presented and discussed by the architects leading the project.

The Evolution of Continuous Product Development to Speed Up Delivery and Smarter Product Engineering Room 3 Session details

Users are demanding more specialized and tailored products and the use of connected technologies, and their related security/compliance challenges is exponentially increasing. In order for manufacturers to remain competitive and relevant, their product development processes and technologies need to evolve to match.

Continental are driving the concept of Continuous Engineering that speeds delivery of smarter products by helping companies evolve engineering practices to adapt to the accelerating pace of business change.

  • What is Continuous Engineering and what does it mean to you and your business?
  • How can open service oriented standards help to realize what your product development want to archive?
  • Case Study: eHorizon from Continental
Focus Group - Leveraging Cultural Change Management to Better Understand your Customer Room 4 Session details

For PLM to truly work, it has to work for the end-user and not simply be a strategic objective driven from the C-level. Four years into the delivery of the Jaguar Land Rover’s PLM programme, Gary Knight will moderate an open discussion on experiences with managing culture and change within major PLM projects. Learn from each others experiences, ideas and discuss solutions together:

This focus group will discuss how we can utilise culture and change management processes to:

  • Identify meaningful value to the end-user and get buy in
  • Create communication channels to engage and inform
  • Create open, collaborative and competitive networks
  • Accelerate the transition through the change curve
  • Create teams capable of leading the change
Focus Group: Real Life Problem Solving-How Can You Overcome the barriers to Product Development Excellence? Room 5 Session details

Why do 70% of PLM projects fail? One answer to that question lies in the failure of not having a clear vision of where you want your PLM to take you.

To fully realize ROI, PLM needs to be rethought as a strategic business transformation tool from management, rather than simply an IT system.

Leadership, management and strategy matters! 

Join Bjorn Hendriksen, a thought leader in driving transformation, and Olaf Tellefson,leading R&D efficiency improvement at Volvo to discuss examples of how to accelerate business change through PLM and data management:

  • The barriers to product development
  • Lean leadership principles to create lasting business change
  • Taking a collaborative approach to data management
  • Realizing ROI in product efficiency versus engineering efficiency
  • Exploring where many companies fail – the whats, whys and hows
Jos Voskuil, Consultant, TacIT
Matthias Kreimeyer, Senior Manager, Product Architecture Design & Management, MAN Truck & Bus AG
Bastian Kopal, Product Architect, MAN Truck & Bus AG
Frank Foersterling, Head of Advanced Development & Innovations Infotainment Solutions, Continental Automotive GmbH
Gary Knight, PLM Business Architecture Manager, Jaguar Land Rover
Olaf Tellefsen, VP, R&D Efficiency, Volvo Group
Björn Henriksson, Managing Director & Partner, Nordic Interim Executive Solutions
Refreshment Break and Networking
Pre-Arranged Meetings
Closed-loop PLM based on the Internet of Things (IoT) Room 1 Session details

In the past, product lifecycle management mainly focused on the requirements management, detailed design, integration, and test of a product; but these phases cover only a very small part of the total lifecycle. With the advent of the IoT and “smart, connected products”, new possibilities have arisen.

Smart, connected products are the building blocks of the IoT: mechanical devices and products extended by embedded software and internet technology to connect the products to IT systems, cloud systems, and other smart, connected products. Based on sensors, on-board software, and connectivity layers, the complete lifecycle of modern products can be controlled and managed, enabling new data based business and service models, as well as optimization and automation of products and processes. This closes the product lifecycle.

Traditional product development processes are not well suited for the development of smart, connected products and new systems engineering and mechatronics-oriented development processes are required, with an increasing focus on software development.

This session will cover:

  • Smart, connected products and the IoT
  • Closed loop PLM
  • Systems engineering-based product development
  • Digital business models based on closed-loop PLM
  • The changing role of Corporate IT
Semantic Interoperability as the Key for a Digitalized World Room 2 Session details

The connecting of devices and services is easy in the modern world but does it really solve any of the related challenges? Lot’s of IoT solutions are good at delivering data quickly but in no way help to reduce engineering costs. This session explains the differences and similarities between IoT and Industrie 4.0 and explains why the meaning (semantics) of data, and how exposing it in a fully IT secured way, is key.

Learn why OPC UA is a solution for both IoT and Industrie 4.0 as it allows for the industrial communication architecture needed for secure, reliable, and semantic interoperability between sensors, field devices, controllers, and applications on the shop-floor level as well as between the shop floor and the enterprise IT cloud. 

OPC UA provides the 'how' whilst most others simply define the 'what', the meaning of data for their specific industries. The German Reference Architecture Model Industrie 4.0 (RAMI4.0), lists OPC UA as the one and only communication solution to connect machines and services.

Topics covered:

  • How does the OPC Unified Architecture play a key role in the IoT?
  • Why has it been selected by the German Industrie4.0 Reference Architecture?
  • How collaboration is transforming information integration between industrial automation and related domains
  • Examples of “From Sensor to Cloud” with details based on Microsoft, SAP and Siemens cloud solutions
Dr Christoph Kilger, Partner, Head of PLM Advisory Services, Ernst & Young GmbH
Stefan Hoppe, Vice President, OPC Foundation
Integrating PDM with PLM to Effectively Reach your Customers Room 1 Session details

An integrated PDM-PLM approach gives companies a major competitive advantage in that it creates enhanced visibility of your product data and in doing so, allows you to better understand your customer.

Huber + Schuner are currently extending their enterprise to leverage their PLM in taking better advantage of their PDM data, in the hopes that this will better inform their decison making process.

This sesison will discuss:

  • The business case for investment in PLM-PDM integration
  • Maximising the capture, storage and management of product data
  • How will this integration help understand and better reach the customer
  • What are the implications of this on future business growth and development?
Converging and Combining Heterogenous Technologies to Realize M2M Success Room 2 Session details

Orchestrating all the varied aspects in M2M requires deploying communication protocols and software that enable varied devices to communicate with each other and the system they are part of. For M2M products to be commercially viable and conform to its expectations, a convergence of technologies is essential. This session will focus on:

  • The Industrial Internet ( Internet of Things, IoT) , Cloud, Big Data and M2M-what and why?
  • Easy integration of sensors
  • Technical challenges and solutions
  • Usability of M2M Services
  • Network management and control of cloud platform and services
  • M2M/IoT standardization
Made to Serve - How are Manufacturers Leveraging Servitization as a Competitive Advantage? Room 3 Session details

Increasingly, manufacturers are adding services to their traditional product offerings in response to economic and competitive pressures. For many, servitization represents a complete transformation in their business model and provides incredible opportunities for sustainable growth and revenue generation. But, as is the case with any change, it can be challenging to drive this through.

This session will give you an understanding of the shift towards product service systems with researched case studies including Caterpillar, Rolls-Royce and Alstom.

This session will cover:

  • How can you create value through servitization?
  • Understanding advanced services and what it takes to deliver these successfully
  • Leading your business to achieve operations and service excellence
  • Creating value through IoT and the exploitation of information and communication technologies
  • Reviewing the business model for your technology business
Focus Group- Maximizing Benefit From Internal and External Social Collaboration for Innovation Room 5 Session details

Collaboration is an essential tool for product innovation and should happen at every stage of the life-cycle. Better ideas are created if insights from diverse sources are combined, problems are solved faster if experts outside of product teams are involved, realising results through the supply chain.

Social technology is enabling such collaboration across the enterprise by creating open platforms. 

While “in context” open sharing builds trust and accelerates the transfer of necessary information and knowledge across teams for quality decisions, unrestricted sharing and recommendations without a focus will likely have the opposite effect and may even be considered a distraction.

Many companies are struggling with how to embrace social collaboration and maximize the benefits from it. This focus group aims to let participants learn from experience in how to make social collaboration work.

Dagmar Heinrich, Head of PLM, Huber+Suhner AG
Axel Sikora, Professor-Management Board, M2M-Alliance
Tim Baines, Professor of Operations Strategy, Aston Business School
Gerard Litjens, VP - EMEA, CIMdata
Integrating Mindsets, People, Processes & Technology to Enhance Business Speed, Value and Execution Room 1 Session details

Founded in 1862 in Santiago de Cuba by Don Facundo Bacardí Massó, the Bacardi Company has prevailed through many hardships. The Bacardi family’s passion and perseverance helped them overcome multiple crises – earthquakes, disease, wars, prohibition – to become the global leader it is today. The world continues to change and Bacardi with it.

A little over two years ago, Bacardi started on a new PLM journey, which drives integration of development processes and solutions, masterdata management and brand visual identity assets, so that the integrated set of solutions acts as the 'one source of truth' of all product data and provides a platform that enables sustainable competitive advantage.

This session will discuss:

  • Establishing the case for change and driving “aligned” business transformation
  • PLM – more than just “Product”
  • Unifying People, Process & Technology
  • Driving efficiency all along the Product Life Cycle from ideation to end of life
  • Integrating: Innovation, product development, brand visual identity, content management, masterdata
Closed Loop Lifecycle Management (CL2M) - Concepts, Standards and Use Cases Room 2 Session details

With the move of many companies into the smart, servicable product space, it has come to light that traditonal PLM is no longer cutting it when it comes to data collection and management. For the connected product world to work, a closed loop PLM approach is required, enabled by the industrial internet.

This session will give you a detailed insight into the benefits of adopting a Closed Loop Lifecycle Management (CL2M) approach including concepts, standards, examples of use cases and running projects.

We will cover: 

  • CL2M concepts and models
  • Enabling technologies for CL2M
  • Emerging new standards for the Industrial IoT
  • Application examples and use-cases


Introducing an Integrated Strategy between Concept, Customer & the Aftermarket Room 3 Session details

The last decade has seen immense change, challenges and opportunities for organizations in how we author and manage product related information. Relatively narrow and focused platforms, such as CAD, CAM and PDM, have primarily captured the attention of manufacturing companies and their engineering, operations and IT departments. Although narrow, the investments were significant, in terms of hardware, software, implementation and training, but the benefits were arguably limited. These capabilities have been overshadowed by much broader categories like PLM, ALM, SLM and Product Performance Analysis (PPA) that have gained wider interest and acceptance from departments within organizations such as sales, marketing, supply chain, service and compliance.  In parallel to this, significant change has been taking place in the very “bones” that these key technology platforms rely on to run and communicate in the form of ultra-high speed networks, servers as well as paradigm shifts the cloud has promoted.

  • Acknowledging the current challenges to product development faced from the back office through to the customer
  • Exploring the implications of the internet 'all things connected' trend
  • Supporting key factors to future success: efficiency, flexibility, collaboration, traceability, quality and accountability
  • Addressing the emergence of physical-soft product hybrids
  • Disparate versus holistic approaches to technology integration - ALM, SLM and PLM
  • Introducing an integrated strategy from concept to customer to aftermarket that leverages the best of each platform for significant competitive advantage 
Focus Group - Death of Big System Investments in Tackling Obsolescence Room 4 Session details

As a multi-billion dollar global presence in commercial aviation, defense and space, Boeing designs, deploys and maintains some of the most complex equipment ever built. With each new product offering, a new set of business challenges must be overcome and opportunities captured. To enable this, Boeing has historically implemented large suites of diverse applications and capabilities while retaining the integration role between applications. 

The result has been tightly coupled systems with complex integrations and massive customization to meet business requirements with decades long lifecycles. As Boeing looks to the future, the tolerance for accepting the huge cost of massive transformations of technologies and data formats in any form, has evaporated. Further, the business demand for best capabilities, new business models and insertion of new technologies has multiplied. Contrast this position with the increasing pressure of ERP and PLM solution providers, among others, to implement ever larger suites of COTS platforms.

Kenny Swope joins us to mediate a discussion on strategies that enable companies like Boeing to accomplish a large scale transformation that would allow the company to remain current with technology while avoiding big system selections that start off with tremendous value yet can become impediments to business agility.

Rickard Antblad, Director, IT Programs PLM, Bacardi
Dimitris Kiritsis, Professor of ICT - Sustainable Manufacturing, EPFL
Ron Watson, Director, PLM COE and IT Architecture, Xylem Inc.
Kenneth Swope, Senior Manager, Engineering, Boeing
Networking Lunch
Digital Product Definition and Why Standards Matter Room 1 Session details

Due to significant growth and diversification of our industry, the typical OEM's role has evolved over the last decades from a high degree of vertical integration, to a focus on product architecture and product integration. As a consequence, collaboration across companies has become a key success factor in today’s product development, requiring strong processes as well as method and tools integration.

This presentation will show:

  • Challenges posed by the re-focus on product integration across multiple industrial partners
  • The evolution of the supply chain and delivery model
  • How the Airbus PLM solution has evolved over the last 10 years
  • How the use of open interoperability standards can help overcome some strong challenges
Building the Right Big Data and Analytics Team For the Big Impact Room 2 Session details

Charles has been pioneering Big Data journeys in the enterprise world for many years, not only being instrumental in massive Big Data initiatives to revolutionize supply demand chains in Finance and the Oil & Gas industries, but more importantly, his evangelism and community work has earned him one of the UK’s 50 Top Data Leaders and Influencers. 

In this talk, Charles shares best practices in strategizing from ground zero, in involving the CFO/CIO early, in gaining buy-in and in new ways of developing in-house and “virtual” Big Data and Data Science teams. Such disciplines are very transferable and there’s a huge market shortage for these in the foreseeable future.

By now, most industries have realized that the right data science team can turn silos of diverse data into game-changing business insights. The next stage is working out how to piece together the perfect combination of technical skills and personality traits which isn’t easy.

This session will cover:

  • How to define an enterprise-wide Big Data/Data science maturity model
  • Assessing the characteristics and skills of winning big data teams
  • Fostering the right culture to integrate new data science strategies and practices into your existing organisational structure
  • Highlighting proven big impacts on a few vertical industries using real examples of data strategy to win big on the bottom line
Implementation of Lean in Engineering Through Innovation in Process Thinking and Tool Application Room 3 Session details

As more and more processes emerge and are targeted for investment, industry often misses the opportunity to make them lean. At Rolls Royce two major investment areas are regulatory compliance and global working and the complexity that comes with both of these fields. This has highlighted the need to improve existing processes and change the way new processes are deployed and enabled. This is important for enabling innovation in the product development, as well as becoming lean and cost-effective.

The session will cover:

  • How Rolls Royce endeavored to improve these processes - tackling day to day challenges
  • Understanding the divisional and cross-divisional implications of process improvements
  • Exploring the impacts on specific systems such as PLM, and the added opportunities it helps realize
  • What are the major obstacles to this transformation?
  • How PLM and related systems can help this transformation
  • Adding value by using IoT technology and Big Data to help product development and servitisation.
Focus Group: IoT, Impact and Potentials for Advanced PLM Room 5 Session details

How can you utilize your existing PLM platform to gain the business value brought about by IoT? IoT, together with a closed-loop PLM approach, allows better understanding of your customer and eventually improved product designs based on the data collected by IoT products.

However, designing smart, connected products is a more than just mechatronic design. It requires the engineering of a system that aligns a business model with hardware, software and the information logistics between the equipment and the services offered. Your product architecture must support your business model–on a very detailed level.

How can advanced PLM support to master this additional complexity? Will IoT change the way we look at PLM?

In this session we will exchange experience and thoughts about opportunities, but also dangers of IoT and its impact on PLM.



Frédéric Feru, Senior Expert - PLM Backbones Definition & Development, Airbus
Charles Cai, Chief Data Architect & Senior Advisor to the President, Wanda Group
Heiko Witte, Head - Engineering Improvement & Quality, Rolls-Royce
Felix Nyffenegger, Professor - CAx, PLM & Product Design, University of Applied Sciences Rapperswil
Coordinating Global Engineering Resources, Budget, and Projects to Drive Efficiency and Effectiveness Room 1 Session details

ThyssenKrupp manufactures and configures custom elevators and over the years, has taken major steps to better utilise PLM beyond its traditional uses including supply chain and advanced virtual/3d technology.

Because of their customised product model, enhanced flexibility is essential which they have achieved through their IT framework and advanced data management processes. Paul will take you through the key strategies  of how Thyssenkrupp are winning the product innovation game; optimising the delivery of bespoke, complex products on a global scale with engineering and IT processes.

Data Standards: A Strategic Lever for Boeing Commercial Airplanes Room 2 Session details

As a multi-billion dollar global presence in commercial aviation, defense and space, Boeing designs, deploys and maintains some of the most complex equipment ever built.

  With each new product offering, a new set of business challenges must be overcome and opportunities captured.  To enable this, Boeing has historically implemented large suites of diverse applications and capabilities while retaining the integration role between applications resulting in tightly coupled systems that are now difficult to modernize and adapt to future business scenarios. 

As Boeing looks to the future, new technologies and a new approach reveals itself with Service Oriented Architecture.  Uncoupling system integrations through federated services offers an approach to future proofing technology implementations.  Additionally, the structure and context of data takes on new importance for both Boeing and the supply chain that supports it.

This talk will share the strategic importance of data standards to Boeing Commercial Airplanes and the steps Boeing is taking to promote data standards in Aerospace and Defense.  Boeing will share its focus on key interoperability standards and the challenges the industry faces in this space.

  • The necessary adoption of interoperable standards as a means of attacking obsolescence challenges
  • Key pipeline stages in the move towards a service oriented architecture
  • The nature of IT platform obsolescence
  • The rise of customisation- how are we facilitating this?


Enabling Innovation Through an Ecosystem Approach Room 3 Session details

How can we enable new innovative solutions created and brought to the market through an eco friendly life cycle approach? This session will examine how we can use digitalisation to better productivity with minimum waste.

The session will consider:

  • Workflow optimization
  • Expediating production timelines
  • Reducing waste and human error
Focus Group - Understanding Interoperable M2M Applications and the Role of Standards Room 4 Session details

Machine-to-Machine-(M2M)-communication is used in practical all branches of automation, be it industrial and process automation, home and building automation, traffic and infrastructure automation, or telehealth and telecare applications.

However, all these disciplines come up with a babel of possible solutions, protocols, and standards so how do you prepare, protect and advance a viable business strategy?

Prof. Dr.-Ing. Axel Sikora ( will lead a discussion on:

  • What are the major trends in today's charivari of standards?
  • How can companies prepare for interoperable and open products without compromising their USP?
  • How will the future advances in physical layer communication affect the M2M business?
Paul Babin, Global Manager, Test & Qualification, thyssenkrupp Elevator
Kenneth Swope, Senior Manager, Engineering, Boeing
Jukka Salmikuukka, Director, New Business Concepts , KONE
Axel Sikora, Professor-Management Board, M2M-Alliance
PI Keynote - Manufacturing Europe's Fourth Industrial Revolution Room 1 Session details

In Europe, the impending revolution is known as Industry 4.0, with the German government (alone) shovelling close to €500m into developing the technology vital to support a smarter and globally competative manufacturing economy.

The European Factories of the Future Research Association (EFFRA) is an industry-driven initiative promoting the development of new and innovative production technologies by engaging in a public-private partnership with the European Union called 'Factories of the Future'.

This session will focus on the road to 2020, placing Europe at the heart of a new Industrial Revolution:

  • Advanced Manufacturing Processes                         
  • Adaptive and Smart Manufacturing Systems
  • Digital, Virtual and Resource-Efficient Factories
  • Collaborative and Mobile Enterprises
  • Human-Centred Manufacturing
  • Customer-Focused Manufacturing
Željko Pazin, Executive Director, European Factories of the Future Research
Chair's Closing Remarks Room 1