Speakers 2016

8th - 9th March 2016

Verena Gertz

Principal, Head of PLM Strategy & Transformation, Capgemini, Germany

With more than 15 years of consulting experience in Product Lifecycle and Innovation Management, Verena Gertz supports clients in the manufacturing, aerospace and automotive industry to design PLM strategies and implement digital transformation programs in the area of product lifecycle management. Her prime focus is on harmonization and transformation projects leveraging SAP PLM,  Siemens Teamcenter and PTC Windchill as well as technical content management and master data management.

Presenting: Think Tank - Smart Product Content Management - Making Technical Content a Company Asset for Industry 4.0 Use Cases - 9 Mar 2016, 07:25

In various Industry 4.0 or Industrial-Internet-of-Things business scenarios, technical product information (product content) is a core knowledge asset of every manufacturing company. However, only a minority of companies is creating and managing technical product content in a structured way by leveraging advanced technology solutions. Creating technical product documentation using advanced content management mechanisms creates the foundation for innovative scenarios like virtual and augmented reality within product development and service, multi-channel customer interaction, paperless-factory and virtual manufacturing. To realize the ‘digital value chain’, smart product documentation and content are required to enable efficient processes and high customer satisfaction.

This think tank will discuss:

  • Value drivers and opportunities for Smart Product Content Management throughout the entire product lifecycle
  • Exemplary use cases for Smart Product Content in product innovation and Industry 4.0 scenarios
  • Requirements for integrated virtual reality scenarios in product development and service
  • Experiences, challenges and key obstacles