Speakers 2016

8th - 9th March 2016

Rickard Antblad

Director, IT Programs PLM, Bacardi, Sweden

Rickard Antblad has a 15 year career spent primarily with a focus on Brand Identity/Packaging Processes and Digital Marketing, in a regional and global context. In his previous role as Packaging PLM Leader, Procter & Gamble, he successfully led business transformation to simplify the packaging and design processes, from brand strategy and identity to the shelf for all P&G brands globally. As Program Director PLM at Bacardi, he works to transform the entire Process from Idea to Enjoyment through a number of strongly connected interventions.

Presenting: Integrating Mindsets, People, Processes & Technology to Enhance Business Speed, Value and Execution - 9 Mar 2016, 01:05

Founded in 1862 in Santiago de Cuba by Don Facundo Bacardí Massó, the Bacardi Company has prevailed through many hardships. The Bacardi family’s passion and perseverance helped them overcome multiple crises – earthquakes, disease, wars, prohibition – to become the global leader it is today. The world continues to change and Bacardi with it.

A little over two years ago, Bacardi started on a new PLM journey, which drives integration of development processes and solutions, masterdata management and brand visual identity assets, so that the integrated set of solutions acts as the 'one source of truth' of all product data and provides a platform that enables sustainable competitive advantage.

This session will discuss:

  • Establishing the case for change and driving “aligned” business transformation
  • PLM – more than just “Product”
  • Unifying People, Process & Technology
  • Driving efficiency all along the Product Life Cycle from ideation to end of life
  • Integrating: Innovation, product development, brand visual identity, content management, masterdata