Professor of Operations Strategy, Aston Business School, UK
Professor Baines is the leading international authority on servitization and advanced services and spends much of his time working hands-on with both global and local manufacturing companies to understand servitization in practice and help to transform businesses. He has spent over 30 years working with and for manufacturing businesses, beginning his career as a technician apprentice before undertaking a series of both academic and operational roles. This background gives him a personal understanding of the challenges faced by the industry and of the need for practical, relevant guidance on implementing change strategies.
Tim leads a programme of internationally-renowned research into servitization, and delivers the 'Made to Serve' executive development programme to global and local industry alike. His book Made to Serve: How manufacturers can compete through servitization and product service systems, described as, ‘Essential reading for any companies or executives looking to explore this option for their business’ provides a practical guide to servitization, based on in-depth research with leading corporations such as Xerox, Caterpillar, Alstom and MAN Truck & Bus UK.
Presenting: Made to Serve - How are Manufacturers Leveraging Servitization as a Competitive Advantage? - 9 Mar 2016, 12:25
Increasingly, manufacturers are adding services to their traditional product offerings in response to economic and competitive pressures. For many, servitization represents a complete transformation in their business model and provides incredible opportunities for sustainable growth and revenue generation. But, as is the case with any change, it can be challenging to drive this through.
This session will give you an understanding of the shift towards product service systems with researched case studies including Caterpillar, Rolls-Royce and Alstom.
This session will cover:
- How can you create value through servitization?
- Understanding advanced services and what it takes to deliver these successfully
- Leading your business to achieve operations and service excellence
- Creating value through IoT and the exploitation of information and communication technologies
- Reviewing the business model for your technology business