Speakers 2016

8th - 9th March 2016

Cindy Elliot

Visiting Industrial Fellow, Aston Business School, UK

Cindy Elliott is a Visiting Industrial Fellow at Aston Business School and is an established thought leader and influencer on servitization and advanced services who works hands-on with global manufacturers on the design, application and measurement of advanced services principles. Cindy has spent more than fifteen years working for and with global manufacturers and enterprise class technology companies to help influence services-centric business transformation.

Presenting: Focus Group - Exploring the Relevance of Advanced Services to Your Business - 9 Mar 2016, 09:15

Advanced services can deliver growth and financial sustainability for manufacturers. They:

•     Focus on customer intimacy, delivering capabilities and outcomes rather than simply relying on the transactional sale of products

•     Demand business model innovation, organisational transformation, and adoption of new technology

•     Are challenging to adopt quickly and effectively

This workshop will explore the relevance of advanced services to your business, and help you to explore the commonly-held barriers to adopting these services in your business. You will have access to best practice and insight from world-class research studies, and gain an understanding of how to apply these to your business.